BRINGING THE ART AND SCIENCE OF AESTHETICS TO LIFE

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Merz Aesthetics

How does one determine ideal facial proportions?

Merz Aesthetics had organised an extensive three-month-long MAAT Golden Ratio Search across 10 countries to find the most proportioned faces in Asia according to the measurements of the golden ratio, which saw more 3,000 submissions from Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

maat golden ratioTHE MAAT GOLDEN RATIO SEARCH was the first such search for well-proportioned faces across Asia and sought to provide information to empower women to better understand facial proportions relative to attractiveness. It used the science of measurements such as the Golden Ratio to create awareness on symmetrical facial ratios relative to beauty. It was an integral part of the launch of the first medical guidelines that provide a holistic approach in aesthetic treatments to achieve well-proportioned faces in Asians. The region-wide search was a structured programme developed to support the objectives of the medical
guidelines, which is to bring science to life.

MERZ AESTHETICS UNVEILS THE MOST WELL-PROPORTIONED FACE IN SINGAPORE

singapore-best-proportional face-shapeAbove: Singapore’s most well-proportioned face, Nurin Nisha M.
Heallmy, 29 years old

MERZ, known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ulthera®, revealed Nurin Nisha M. Heallmy, 29 years old, married, and who works as a Sales and Marketing Executive in an apps company that prints gift cards, has the most well-proportioned face from over 80 submissions from Singapore. Merz
also announced the launch of a new medical guidelines, the first such medical guidelines, at the 38th Annual Meeting of the International Society for Dermatological Surgery (ISDS) 2017, to help aesthetic doctors achieve well-proportioned faces in Asians.

“The “MAAT GOLDEN RATIO SEARCH” used the science of measurements to create awareness on symmetrical face ratios relative to beauty. This knowledge of facial proportions and shapes gives women more positive control over their facial appearances, and ultimately life,” said Nurin Nisha M. Heallmy, the most well-proportioned face in Singapore.

ABOUT MERZ PHARMA GROUP

Merz is an independent international aesthetics and neurotoxin company with its own research and development capabilities. We bring an unwavering focus to the specialties we serve, combined with a flexible, responsive approach to the individualized needs of our physician customers and their patients.

As a privately-held and family-owned company with a 100 year-plus history, we believe in taking a long-term view. Our continued growth and leadership in aesthetics and neurotoxins is the result of our drive for innovation, along with strategic acquisitions.

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Our aesthetic products are used by healthcare professionals in more than 90 countries. We offer a multifaceted portfolio of minimally invasive aesthetic products as well as a unique range of customer services and professional training. Our wide-ranging portfolio of aesthetic products includes Ulthera®, the only U.S. FDA-cleared non-invasive skin lifting
and tightening ultrasound device, Xeomin® (IncobotulinumtoxinA), Radiesse® (calcium hydroxylapatite dermal filler), Belotero® (hyaluronic acid dermal filler) that enables physicians to meet the aesthetic needs of patients. Building on more than a century of healthcare expertise, we have a clear mission: We strive to improve patients’ health, helping them live, feel and look better.

More information is available at www.merz.com

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